TikToolkitGuide
TikTok Script Structure for Shorts
A simple hook, value, CTA structure for short videos.
Key takeaways
- Open with the result or claim.
- Deliver 2 to 3 tight value points.
- Close with a single CTA.
Keep scripts tight
Short scripts improve delivery and reduce editing time.
Aim for one hook, two value points, and a single CTA.
Deliver on the hook
Make sure the value section answers the hook promise quickly.
End with a CTA that matches the video goal.
FAQ
How long should the script be?
15 to 30 seconds for most topics.
Should I script every word?
Outline is enough if you speak naturally.