TikToolkitGuide
TikTok Retention Tips
Simple edits that keep viewers watching.
Key takeaways
- Cut dead space in the first 3 seconds.
- Use captions or on-screen prompts.
- Show progress or steps quickly.
Remove friction
Cut any slow intro and deliver the hook immediately.
Keep pacing fast with quick cuts or on-screen text.
Reinforce the promise
Remind viewers what they will learn or see next.
Use captions and progress cues to keep attention.
FAQ
What is good retention?
Aim for 70 percent or higher for short videos.
Does music improve retention?
It can help if it matches the pace.